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From Cannes to Clicks: Why Online Communities Will Shape the Next Era of Customer Intelligence

Attending the Cannes Lions Festival this year was inspiring in many ways, but one theme stood out more than anything else: the power of authentic, community-driven conversations in shaping...

Gianluca Ferranti
Gianluca Ferranti
July 29

How GenAI is Quietly Transforming the Voice of the Customer

‍A few days ago, I had the pleasure of attending an exclusive executive roundtable hosted by Deloitte in Amsterdam—an invite-only gathering of around 40 executive decision-makers: CEOs,...

Gianluca Ferranti
Gianluca Ferranti
July 16

Customer feedback as competitor analysis

Understanding your customers through customer feedback is the best way to get to know what they really think about you. What is competitor analysis? Competitor analysis is the...

Camillo Moratti
Camillo Moratti
July 08

Climbing the VoC Maturity Ladder: Transform Your Strategy

Welcome to a transformative journey through the Voice of Customer (VoC) Maturity Ladder—a blueprint designed to elevate your customer feedback strategies to new heights. At Wonderflow,...

Michele Ruini
Michele Ruini
June 25

The importance of customer feedback for eCommerce platforms

Amazon wants to improve its customers’ experience by presenting them only with high-quality products. How are eCommerce platform planning on assessing products’ quality? Customer feedback....

Camillo Moratti
Camillo Moratti
June 09

Product Discovery is Being Rewritten by ChatGPT. Here’s Why Customer Reviews Matters More Than Ever

The way people discover products online is undergoing a seismic shift—and it’s being led by artificial intelligence. OpenAI recently announced that users of ChatGPT will soon be able to...

Michele Ruini
Michele Ruini
May 21

Webinar Takeaways from Haier: Using VoC Insights to Fuel Product Innovation

I had the privilege of hosting a recent webinar, Zero Distance to Consumers, with Francesco Bellomo, Media & CMI Senior Manager at Haier, a global leader in home appliances. I discussed...

Gianluca Ferranti
Gianluca Ferranti
May 12

Versuni Renews Trust in Wonderflow to Bring the Voice of the Consumer Into Every Home

‍Amsterdam (1 May 2025) — Wonderflow, a global leader in Generative AI-driven Voice of the Consumer (VoC) insights technology, is proud to announce the renewal and expansion of its...

Lamia Marouani
Lamia Marouani
May 01

Cool Insights: Refresh Your Home Appliance Strategy

As the mercury rises and summer heat sets in, there's a notable uptick in the purchase of refrigerators. This seasonal surge isn't just a matter of convenience but a necessity for many...

Lidia Palmi
Lidia Palmi
April 22